MassiveMusic creates this and much more thanks to its fervent passion for music combined with craftsmanship and scientific research.
MassiveMusic - A global music agency delivering everything a brand needs in the field of music, voice and sound - impactful strategies, sonic brand identities and best-in-class compositions.Made for the TikTok generation, KARM focuses all of their attention on making brand bangers on the platform. KARM - A global music production company specializing in custom tracks on TikTok.The Sound Partners we announced today offer solutions within two sub-specialties - Custom Sound and Subscription Sound - to support a variety of campaign objectives, from building a sonic brand identity to developing an evergreen content strategy for TikTok.Ĭustom Sound partners create bespoke tracks that inspire community participation and excitement around Hashtag Challenges, campaigns, and much more. According to a study from MRC Data, 65% of TikTokers prefer content from brands that features original sounds, and 68% remember a brand better when they feature songs that they like in their videos*. Sound on TikTok has introduced an entirely new storytelling dynamic for brands. In addition to our Commercial Music Library - a pool of over 150,000 pre-cleared, royalty-free tracks sourced from emerging artists and top-tier music houses - we're excited to connect brands with trusted partners who can help them leverage the unique potential of TikTok's sound-on environment at scale. We're expanding the TikTok Marketing Partners program and introducing six certified Sound Partners who can help brands build sound-on strategies for TikTok. Today, we're announcing new partnerships that will make it even easier for brands of all sizes to tap into music and sound on TikTok.
The "sound-on" nature of our platform has also inspired brands to engage audiences in new and surprising ways, from putting their unique spin on a trending sound to developing a custom jingle for the community to co-create with. Music and sound are exciting parts of the TikTok experience that spark global trends, inspire endless creativity, and unify communities around the world.
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